We audited your account, reviewed your portfolio, and built this proposal before we ever spoke. Here's what we'd do.
Before writing a word of this proposal, we audited your Instagram, reviewed the Breef brief, and spent time with your existing work.
You have a full portfolio of brand work sitting untouched. Each project is a proof point. None of it is being shown in a way that builds trust or attracts clients.
Reels are how Instagram surfaces new accounts to new audiences. Zero Reels means zero algorithm-driven discovery. The reach ceiling is low until this changes.
Parachute's value is the thinking behind the work — not just the output. That strategic depth isn't visible on the profile yet. It should be the entire strategy.
Content written for everyone resonates with no one. Without a specific IVP, every post is a guess. We fix this in Month 1 before anything goes live.
Stage: SPARK. Foundation-first. We build the infrastructure before anything goes live — IVP, keyword bank, content architecture, and an approved calendar. No shortcuts.
Based on the Breef brief and our audit — no discovery call, no assumptions. Three strategic objectives, each mapped to a funnel stage.
Parachute needs a consistent, strategy-driven Instagram presence that makes the studio the obvious choice for founders and brand leads researching identity partners.
MOFU · Trust & Authority15–20 completed projects need to be turned into content that demonstrates expertise and process. The work exists. The system to share it doesn't.
TOFU · Awareness & DiscoveryThe brand strategy space is noisy. Parachute needs a distinct POV — strong opinions shared consistently — to stand out and attract the right clients at the right price.
TOFU · Awareness & PositioningHow this maps to our framework: Goals 2 and 3 (surfacing work, thought leadership) = TOFU — reach new audiences and earn discovery. Goal 1 (brand authority) = MOFU — build trust with people who've already found Parachute. The BOFU conversion happens naturally when the first two are working.
Parachute serves two distinct audiences. Every piece of content knows which one it's for and what it needs to do.
30–50 year old founder, CEO, or marketing director at a growth-stage company. Revenue $1M–$20M. They've outgrown their current brand — or never invested in a real one. They know their business is strong but their brand doesn't reflect it. They're actively looking for a creative partner who thinks strategically, not just executes.
DM or email inquiry → discovery call
Brand or marketing directors at mid-size companies. They need an external strategic partner for identity work and are evaluating carefully — they've been burned by agencies before. They want to feel like the agency is as smart as they are.
Quality of thinking, not just execution. Evidence of process — not just a portfolio. They want to see that you can challenge their brief intelligently and deliver something that actually moves their business.
Project inquiry → scoping call
Parachute is in Dallas. We're in Cincinnati. The model is built for this. You capture footage. We handle everything else.
Full IVP development, content architecture, Social SEO keyword bank, profile optimization, and an approved content calendar. No content goes live until this is done and approved.
We send detailed script packets — exactly what to say, how to frame it, what footage to capture. You record on your end in your environment. No production crew needed. For a founder-led creative studio, this is more authentic anyway.
Strategy, scripting, creative direction, editing, scheduling, publishing, community management, and monthly reporting. You focus on the work. We focus on showing it.
If the engagement is producing results, we move into a 6 or 12-month execution retainer at the same monthly rate. No additional strategy work. The system just keeps compounding.
Instagram is a search engine. Most agencies aren't on it. We are — and it's how we make sure the right founders and brand leads find Parachute before they ever search for an agency.
We build a 4-tier keyword bank that maps search intent from broad discovery all the way to high-intent buyer phrases. Keywords are embedded in your bio, captions, on-screen text, and alt text — every placement the algorithm reads.
The algorithm rewards content that earns the right engagement signals. Reels optimized for watch time and shares. Carousels optimized for saves. Stories optimized for completion and link taps. Every format has a specific performance job.
The first 1–3 seconds determine whether a Reel gets distributed or dies. Every piece of content is engineered with a layered hook — verbal, visual, and on-screen text — to maximize retention rate, the algorithm's highest-weighted signal.
We track two Tier 1 metrics above all others: retention % on Reels (watch time signals quality) and saves on carousels (bookmark behavior signals utility). Shares are the third priority — they trigger exponential organic reach. Every monthly adjustment is data-driven against these signals.
Built across 4 tiers from broad discovery to high-intent buyer. Full keyword bank delivered in Month 1 strategy document.
Tier 1 — Broad Discovery
Tier 2 — Niche Specific
Tier 3 — Service + Location
Tier 4 — High-Intent Buyer
Two lanes running simultaneously. Lane 1 adapts proven formats from adjacent creative niches. Lane 2 invents formats only Parachute can execute — because no other agency has your process, your projects, or your POV.
The top-performing format for creative agencies across Instagram. Fast-cut footage of the brand development process — mood boards, sketches, color exploration, final reveal — earns replays and shares from anyone who works near the creative industry. @camillemoore and @keyla.designs both run variations of this format. It's consistently their highest-reach content.
Side-by-side of a client brand before and after the Parachute engagement. This is the most universally high-performing format for visual service businesses. The contrast is visceral. It answers the buyer's core question — "will this actually work for a brand like mine?" — in 10 seconds.
Founder-on-camera, 20 seconds, one strong opinion on branding delivered with conviction. This is the format that builds a following in professional services. The audience — founders, brand leads, marketers — shares contrarian takes because it makes them look smart. Every share is a new person discovering Parachute.
Walk through the strategic rationale behind a completed project — not just the visual output. This is the BOFU format that converts warm followers into inquiries. The audience isn't just seeing great work; they're seeing proof that Parachute thinks differently about brand problems. That's what triggers a DM.
Show 3 concepts that didn't make the cut, explain why, reveal the one that won. Pure differentiation — no other type of business can replicate this authentically. This format proves creative rigor, strategic thinking, and confidence in a way no portfolio page ever could. Clients who see this immediately understand why Parachute is worth the investment.
Unsolicited 60-second brand audit of a well-known brand or a common branding mistake in the market. Positions Parachute as the authority with a POV — the agency that sees what everyone else misses. This is the highest-share format for a brand studio because the audience (founders, marketers, designers) sends it to everyone they know who "needs to hear this."
Real (anonymized) moments from client strategy sessions — the hard questions, the breakthroughs, the pivots, the moments a brief got challenged. This format is deeply specific to strategy-led brand studios and cannot be replicated authentically by anyone without a real process. It makes the invisible work visible. Clients who read this understand immediately what they're buying.
Systematic rollout of the 15–20 completed projects sitting in the portfolio — one at a time, each with the strategy story behind the visual. This is Parachute's single biggest untapped content asset. Each project is 3–4 posts worth of material: the reveal, the process, the strategic rationale, the client outcome. That's 60+ posts of high-quality BOFU content that already exists and just needs to be shown.
Educational content that signals deep expertise without selling directly. Color psychology is widely shareable — founders and marketers bookmark this to reference later and send to colleagues. Positions Parachute as a thought leader, not just a studio. Builds algorithmic reach while attracting the exact audience who will eventually hire you.
Studio culture content. Builds the emotional connection that makes prospects want to work with your team specifically — not just any creative studio. This is the format that converts warm followers into inquiries because it answers the question prospects are silently asking: "What would it actually be like to work with these people?" The answer has to feel real. This format makes it real.
Speaks directly to Parachute's ideal client — the founder who knows something is off with their brand but can't articulate it yet. This carousel does the articulating for them. High save rate because it's the kind of content people screenshot and send to their co-founder or leadership team. Drives DM conversion from high-intent prospects who recognize themselves in the symptoms.
A client story told through the lens of what it taught the studio. This is the format that builds the deepest trust because it shows vulnerability, growth, and self-awareness. Humanizes the founder and creates the parasocial connection that makes prospects want to work with Parachute specifically — not just any brand studio. The best version of this format is brutally honest about the lesson learned.
These are the accounts doing Instagram right in the brand strategy and creative studio space. We've broken down exactly why each post works — and how we apply the same logic to Parachute.
Lesson for Parachute: Industry commentary earns the widest reach because it's relevant beyond just your existing followers. Parachute has the POV. This is the format that broadcasts it.
Lesson for Parachute: 632K followers built on one repeating concept. Consistency of format is what builds the habit of return. Parachute's "Rejection Pile" and "Brand Audit" series are the equivalent.
Lesson for Parachute: Every account above wins by showing the thinking, not just the work. An opinion on what matters, a recurring framework that builds familiarity, a live demonstration of craft. That's the content architecture we build for Parachute.
Want to understand the thinking behind these ideas? The Scroll Media Framework → walks through our full ideation approach — the two-lane system, how we align formats to algorithm signals, and how every content decision maps to your specific goals.
Everything below is included in the monthly retainer. You run the studio. We run the Instagram.
Content approvals: All content submitted for approval 5 business days before publish date. Max 2 rounds of revisions per cycle, batched on biweekly calls. All approvals inside our platform, Plan — no email chains.
Strategy before execution — always. Sign this week, strategy built in 3 weeks, first post live in week 4.
Remote. Fast. Systemized. Contract signed → kickoff call within 48 hours → strategy built in 3 weeks → first script packet delivered → first posts live week 4–5.
We handle the heavy lifting. Here's what makes it run smoothly on your end.
Real results from real clients — all founder-led service businesses where expertise, trust, and credibility drive buying decisions. Every number pulled directly from Instagram Insights.
From a standing start — account went from stagnant to scaling fast with a system built from scratch.
Educational authority content driving consultation inquiries for a founder-led expertise business.
Community content converting passive followers into inbound clients — highest in our portfolio.
Why these results translate to Parachute. Every client above runs a business where the work is the proof and trust drives the sale — fitness studios, skincare clinics, specialty service businesses. Not one of them sells a product off a shelf. They sell expertise, results, and relationships. That's the same dynamic that drives Parachute's client acquisition. The content system we build for each of them is the same system we'd build for you. Distribution changes. The logic doesn't.
We work with a specific type of client. Founder-led, service-based, with work worth showing. Parachute fits that exactly.
We don't work with e-commerce or lifestyle brands. Every system we've built is purpose-built for businesses where expertise and trust drive the sale — studios, clinics, consultancies, practices. Parachute is exactly our client.
We run a structured format testing protocol on every account. Every hook, format, and topic is tracked as a signal. After 60 days, we know exactly what Parachute's audience responds to — and that's when content starts compounding. Most agencies post and hope. We post, measure, and optimize.
Monthly performance reports with weighted scoring across Tier 1 signals — saves, shares, retention, CTR. We track what actually predicts growth, not just follower counts. Every report tells you what's working and what's being adjusted next cycle.
Organic social takes 3–6 months to find its baseline and up to 24 months to compound into real business impact. We set that expectation upfront because it's the truth — and we build accordingly. No vanity metrics. No shortcuts.
Every hook and caption is written by a strategist. Copy is the highest-leverage output in social media — we treat it that way. Chase personally reviews all hooks across the book of business before anything goes live.
We've never lost a client to dissatisfaction. Our reputation is the single asset we protect above everything else — which means your results are non-negotiable for us. Not a promise. A track record.
We'd rather be the best at one platform than average at many. For a brand studio, Instagram is where your ICP researches, evaluates, and makes decisions. That's where we build — and why we go deeper than any generalist agency can.
Your stated range is $2.5K–$5K/month. Both options fit. We recommend the Growth tier — it's the engagement structure behind every result we've shown you in this proposal.
No ambiguity. From the moment you confirm, here is the exact sequence — every step, every timeline, every deliverable.
30 minutes. Not a pitch. We answer every question before anything is signed.
Book a Discovery Call →