Scroll Media × DWELL513

This isn't a pitch.
It's a conversation.

We did our homework before this call. Here's what we found, how we think, and the questions we want to work through together — so we can figure out if there's a real fit.

Business
DWELL513
Market
Cincinnati + NKY
Niche
Real Estate
Session Type
Discovery Call
Client Profile

Here's what we
know about you.

We pulled this together before the call. If anything's off, correct us — that's exactly the kind of context that shapes a better strategy.

Business Overview
Business
DWELL513 Real Estate
Market
Cincinnati, OH + Northern Kentucky
In Business
10+ years (rebranded 2017)
Brand Angle
Cincinnati-identity, community-forward, lifestyle-driven — residential buyer & seller representation rooted in the 513
Current Pain Points
  • Posting regularly, not seeing results — content isn't converting to leads or inquiries
  • No marketing management — no system, no strategy, no accountability behind the content
  • Low social media engagement — content isn't reaching the right audience or driving meaningful interaction
Primary Goals
  • TOFU Build brand authority and awareness — get in front of the right Cincinnati buyers and sellers who don't know DWELL513 yet
  • MOFU Drive real engagement from the right audience — content that educates, builds trust, and keeps the right people coming back
  • BOFU Generate leads and direct inquiries — turn Instagram into a consistent source of new business, not just a presence
Social Media Audit

Where you are today
across every platform.

We mapped every channel — what's active, what's not, and where the real opportunity lives. Click any platform to see our quick take.

Primary Focus
Instagram
@dwell513 · 3,803 followers · 714 posts
Primary
▼
What's Working
  • Consistent posting history — 714 posts shows real commitment
  • Strong Cincinnati brand identity — the 513 positioning is smart and ownable
  • Community content angle (513Eats) shows the right instinct
  • Story highlights organized and on-brand
Where to Improve
  • Low follower-to-post ratio (5.3 followers per post) — content isn't driving discovery
  • No clear content strategy — mix of listings, lifestyle, and random posts with no system
  • Reels underutilized — primary growth lever on Instagram today
  • Bio doesn't communicate a clear differentiator or call to action
  • No Social SEO — captions and hashtags not optimized for discoverability
Facebook
~2,027 followers · Listing cross-posts
Active
▼
What's Working
  • Established page with an existing audience
  • Consistent cross-posting from Instagram keeps it active
Our Take
  • Facebook is a secondary channel — not where growth happens for real estate today
  • Best use: auto-cross-post Instagram content, don't create separately for it
YouTube
63 subscribers · 185 videos · Listing tours
Low Activity
▼
What's Working
  • 185 videos is a solid video asset library — content exists
  • Listing tour format is useful for buyers doing research
Our Take
  • 63 subscribers on 185 videos shows low discoverability — no SEO strategy
  • YouTube Shorts could repurpose Instagram Reels with zero extra effort
  • Not a priority channel — treat as a repurposing destination, not a primary focus
TikTok
23 followers · Just getting started
Just Started
▼
Our Take
  • Good instinct to start — TikTok has real estate content that performs well
  • Don't create separately for TikTok — cross-post Instagram Reels with one click
  • Secondary channel only — Instagram first, TikTok as a distribution bonus
LinkedIn
Company page · Minimal activity
Minimal
▼
Our Take
  • LinkedIn is low-priority for consumer real estate — buyers and sellers aren't there
  • Could be useful for B2B angles — investor relations, developer partnerships, referral network
  • If relevant, repurpose authority content from Instagram — don't create separately
Instagram Profile
@dwell513
714
Posts
3.8K
Followers
134
Following
Instagram Maturity Stage
SPARK
0–2.5K
LIFT ←
2.5K–10K
RISE
10K–50K
THRIVE
50K+
Currently in the LIFT stage — the growth phase where strategy and consistency compound fastest. This is the right time to build the system.
Our Recommendation
Instagram first. Everything else is secondary.
Instagram is where Cincinnati buyers and sellers discover brands, research agents, and make decisions. Most agents are doing it wrong. We go all-in on Instagram, then intelligently cross-post to TikTok and LinkedIn where it makes sense — no scattered multi-platform approach that delivers nothing everywhere.
Instagram-First
TikTok Cross-Post
LinkedIn Repurposing
Reels-Led Growth
What We Saw

Three things that
stood out immediately.

Based on our audit, here's what we took away — the strengths, the gaps, and where the real opportunity lives.

Observation 01
A proven brand. Now it's time to get it in front of the right people.
DWELL513 has 10+ years of credibility, a strong Cincinnati identity, and a clear point of view. The foundation is there. What's missing is using the Instagram algorithm to get that brand in front of the right audience — people who are actively looking for a Cincinnati agent and will convert when they find one they trust.
Strong brand · Untapped audience reach
Observation 02
3,803 followers is a foundation — but how many are actually the right people?
The account has built a real base to work from. But follower count is the wrong metric. The real question is: how many of those 3,803 followers are high-quality — buyers, sellers, and referral sources in Cincinnati? We shift the focus to quality over quantity — using proper keyword strategy, proven storytelling techniques, and psychological hooks that capture attention, drive engagement, and move the right viewers to take action.
Quality followers · Not just volume
Observation 03
No consistent strategy. No clear funnel. Social media as a sales tool doesn't work.
The biggest gap isn't posting frequency — it's the absence of a system. Minimum 2–3x per week, mapped to a top, middle, and bottom of funnel strategy. TOFU builds awareness and gets you discovered. MOFU educates and builds trust. BOFU drives action. Instagram isn't a place to sell — it's a place to capture the right audience and give them what they want, so that purchasing becomes a natural next step.
Needs: consistency + funnel strategy
🎯
The Real Opportunity
Cincinnati real estate is competitive. But most agents are posting without a strategy — and that's exactly the opening.
The market is crowded. But when you look at what local competitors are actually posting, the pattern is clear: listing dumps, generic content, no clear funnel, no real differentiation. The algorithm rewards specificity, consistency, and content that earns engagement — not just presence. The agent who builds a proven, data-backed system first — one that uses the right tactics to get in front of the right audience and gives them a reason to care — is the one who breaks out. DWELL513 has the foundation to do exactly that. Here's what sets you apart:
01
The 513 Identity
DWELL513 isn't just a real estate brand — it's a Cincinnati brand. The 513Eats angle, the neighborhood knowledge, the local lifestyle content — this is a content pillar most agents completely ignore. You don't just sell homes in Cincinnati. You live here. That's the differentiator.
02
10+ Years of Earned Expertise
A decade of market experience is a credibility asset most agents can't claim. That expertise — market insights, neighborhood trends, buyer and seller education — is exactly the kind of MOFU content that builds trust before a prospect ever reaches out.
03
Lifestyle-First, Not Listing-First
Most real estate accounts lead with listings. DWELL513 can lead with the life — the neighborhoods, the restaurants, the community, the experience of living in Cincinnati. That positioning attracts buyers earlier in the journey and builds a warmer, more loyal audience over time.
04
Community-Embedded Brand
Local business collabs, neighborhood spotlights, community events — this is the content that earns shares and reach beyond your existing follower base. DWELL513 has the relationships and the market knowledge to own this lane. Nobody else in Cincinnati real estate is doing it consistently.
Who We Are

Built at the crossroads of
simplicity and data.

Scroll Media exists at the intersection of two things most agencies get wrong separately: simplifying social media so it’s actually executable, and grounding every decision in data so it actually performs. We become a true extension of your brand — not a vendor you manage, but a strategic partner you rely on.

30+
Brands Served
209%
Best Reach Growth
100%
5-Star Rated
2+ yrs
Avg. Client Relationship
01
We Start by Listening — Deep Brand Immersion
Before we write a single caption or build a single strategy, we send you a detailed onboarding form covering your brand story, business goals, audience, competitors, and tone of voice. We don’t guess — we learn. Then we audit your current social profiles and use our strategic framework to shape a clear, simple strategy that is effective and produces real results. We become a true extension of your brand.
02
We Master One Channel — Instagram-First Philosophy
We specialize on Instagram — and that’s intentional. We believe in mastering attention on the channel with the highest opportunity for your business. Instagram is where your ideal buyer discovers brands, researches services, and makes decisions. We go deep where it matters most and build a compounding presence that actually drives results — not a scattered multi-platform approach that delivers nothing everywhere.
03
We Build Around Your Audience — Goal-Mapped Strategy & IVP
Every strategy is anchored to a specific Ideal Viewer Profile — a detailed portrait of the exact person your content is designed to reach. We develop no more than two IVPs per account and map every content pillar, post format, and CTA directly to your business goals. No generic content. No guessing. Every post has a purpose, a target, and a measurable outcome.
04
We Apply Human Psychology — Psychology-Driven Content
Trust, social proof, authority, scarcity, and identity — these are the levers that move people from passive viewers to active buyers. Every content decision we make is grounded in how people actually think and behave online. We walk your viewer through a clear purchasing journey from first discovery to booked appointment, using psychology to drive action at every step.
05
We Evolve & Execute — Data-Driven. Done-For-You.
Monthly performance reports, strategic adjustments, content creation, copywriting, scheduling, and community management — all handled. We track 13 core metrics across reach, engagement, and conversion. We share the data, make the adjustments, and keep the strategy evolving. You run your business. We handle the rest.
Scroll Media completely transformed how we show up on Instagram. We went from inconsistent posting to a real strategy — and the results followed. Our engagement is up, our reach is up, and we’re actually getting inquiries from Instagram now.
Scroll Media Client — Boutique Fitness Studio, Cincinnati, OH
See more client reviews →
How We Work

Three phases.
One clear system.

We don't show up and start posting. Every engagement starts with a dedicated strategy month — so when we execute, every piece of content has a purpose and a plan behind it.

1
Month 1 · Foundation
Strategy Month
We build the entire strategic foundation before a single post goes live. This is where we get the strategy right.
  • Ideal Viewer Profile (IVP)
  • Content pillars + formats
  • Social SEO keyword bank
  • 90-day content calendar
  • Brand voice + visual direction
2
Months 2–3 · Testing
Execution & Testing
Full-service execution with an intentional testing mindset. We run a wide range of formats and hooks to see what resonates with your specific audience — and let the data drive the strategy from there.
  • Monthly content shoot
  • Reels + static + Stories
  • Format & hook testing
  • Caption writing + SEO
  • Monthly performance report
3
Month 4+ · Optimization
Refine, Optimize & Convert
Now we know what works. We double down on the formats and hooks that perform, cut what doesn't, and shift the focus toward lead generation — turning an engaged audience into real business inquiries.
  • Data-driven content refinement
  • Lead gen content focus (BOFU)
  • Audience quality optimization
  • Lead attribution reporting
Real Estate — How We Handle It Differently
Real estate moves fast. Our system is built to keep up.
Listing-responsive shoots — when a new listing goes live, we move fast. We recommend a minimum of 1 dedicated content shoot per listing, capturing 3–5 short-form video clips and 5–8 still assets for use across Reels, Stories, and static posts
Shoot setup & equipment — for listing content, we use a wide-angle lens for interior walk-throughs, a gimbal for smooth Reel transitions, and natural light prioritization. Drone footage for exterior shots where applicable. The goal is cinematic, not just functional.
Community-first content — the 513 identity is a content pillar, not just a hashtag. Neighborhood spotlights, local business features, and lifestyle content that makes DWELL513 the authority on Cincinnati living
Buyer/seller funnel alignment — TOFU content builds brand awareness and community trust, MOFU educates buyers and sellers on the process, BOFU drives direct inquiries and listing consultations
Brand Inspiration

Accounts you mentioned.
Here's what we see.

We pulled the top-performing posts from each account and broke down exactly why they work — and how we'd build something similar for DWELL513 using the Scroll content framework.

Investment

Three ways to
start working together.

Every path leads to the same destination — a compounding Instagram presence that drives real business results. The right starting point depends on where you are and what you need most right now.

One-Time
Content Day
A focused, strategy-led shoot that captures high-quality photo and video assets. The fastest way to see what Scroll Media can do for your brand — and get real content in the market immediately.
$950 – $1,750
Flat one-time fee
★ Credited toward Signature within 60 days
Best for: Testing the relationship
Done-With-You
Growth Blueprint
A complete 90-day Instagram strategy built for your business in 3 weeks. You get the full plan — IVP, content pillars, SEO keyword bank, and content calendar — and the option to hand off execution.
$950 – $1,500
One-time engagement
★ Credited toward Signature within 60 days
Best for: Strategy-first, DIY execution
Gold Standard
Done-For-You
Signature Package
Full-service, done-for-you Instagram management. Strategy, content creation, execution, and reporting — all handled. You run your business. We handle the rest.
$2,750 – $3,750
Monthly retainer · 3-month initial engagement
Best for: Brands ready to grow
Next Steps

Here's what the path
forward looks like.

If there's a fit, the process is simple. We keep things clear and move at a pace that works for both sides.

01
Custom Proposal
Based on what we cover today, we'll put together a tailored proposal with a specific strategy recommendation and investment options built around DWELL513's goals and market.
02
Proposal Review
We'll walk through the proposal together, answer any questions, and make sure we're fully aligned on the right path forward before anything moves.
03
Contract & Kickoff
Once we're aligned, we get the paperwork sorted and schedule the onboarding call. Strategy Month kicks off — and we start building the foundation for real, compounding growth.