Welcome to Scroll Media

Let's build something great.

Takes about 20 minutes. The more specific your answers are, the easier it is for us to make this process smooth from day one.

Your answers give us the foundation. We layer our own research on top — competitor analysis, audience behavior, and niche performance data — to build a strategy that goes beyond what any form alone could produce. The more specific you are here, the sharper we can make it.
🧾 6 sections
⏱ ~20 minutes
🔒 Sent directly to Chase

You're all set.

We've received everything. We'll review your answers before the kickoff call and come prepared to build — not catch up.

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Your Business 1 of 6
01 Primary contact name *
This field is required.
02 Business name *
This field is required.
03 Primary contact email *
This field is required.
04 Primary contact phone
05 Business locations *
List all active locations with addresses. For Carl's Deli: Hyde Park and Findlay Market.
This field is required.
06 Years in business
07 Who else on your team should we be aware of?
Anyone involved in content approvals, marketing decisions, or shoot days. Names and roles are enough.
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Your Audience 2 of 6
Your Deli Customer
08 Who is your typical deli customer? *
Age range, where they live, what brings them in, how often they visit. Be specific — this shapes every piece of content we create.
This field is required.
09 What do they care about most when choosing a deli? *
Select at least one option.
10 What's the #1 thing that makes a customer come back — and would they say the same thing you just said? *
This field is required.
Your Catering Buyer
11 Who typically books your catering? *
Select one option.
12 What types of businesses or events are your best catering clients? *
Industry, company size, occasion type. The more specific, the better.
This field is required.
13 How do most catering clients currently find you?
14 What does an ideal catering client look like to you?
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Your Brand 3 of 6
15 Complete this sentence about Carl's Deli *
This is the hardest question on the form — and the most important. Don't overthink it. Your gut answer is the right one.
This field is required.
16 What has Carl's Deli built, earned, or experienced that no other deli in Cincinnati can claim? *
History, relationships, milestones, moments — the things that are yours alone. This is the content gold no competitor can copy.
This field is required.
17 How do you want people to feel when they interact with Carl's Deli on Instagram? *
Select at least one option.
18 What do you never want to be associated with?
Tone, aesthetic, competitors, or anything that would feel off-brand.
19 What makes Carl's Deli different from every other deli in Cincinnati? *
Don't be modest. What do you have that nobody else does?
This field is required.
20 What does the deli or catering industry get wrong that Carl's does differently?
This could be about food quality, how catering works, how delis treat their customers, or anything else that frustrates you about the status quo. If Carl's is doing something most competitors aren't — this is where to say it.
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Content & Social 4 of 6
21 Current Instagram handles *
List all active handles. For Carl's Deli: @carlsdelihydepark and @carlsdelifindlaymarket
This field is required.
22 Approximate follower count across accounts
23 How would you describe your current Instagram presence? *
Select one option.
24 What type of content has performed best for you so far?
25 Name 1–2 Instagram accounts whose content you admire
Can be in food, local brands, or completely outside your industry. Helps us understand your aesthetic direction.
26 If Instagram was working perfectly for Carl's Deli — what would people be saying about your account? What would they be sharing, saving, or coming back to watch again?
27 On-camera comfort level — Sydney *
No pressure here — a clear answer helps us plan around the right content mix.
Select one option.
28 On-camera comfort level — Cameron
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Catering 5 of 6
29 Do you have a catering menu available? *
Select one option.
30 Catering menu or overview
Paste your menu, link to it, or give us a general overview of what you offer. Rough is fine.
31 General catering price range
32 How do clients currently place a catering order? *
Select one option.
33 What's your standard lead time for a catering order?
35 Anything else we should know about your catering operation before we start building content around it?
36 What's the biggest hesitation a corporate buyer has before placing their first catering order with you? What do they need to believe to say yes?
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Logistics 6 of 6
37 Best days and times for content shoots *
We'll need access to both Hyde Park and Findlay Market on a rotating schedule. Give us your general availability and any standing conflicts.
This field is required.
38 Do you have existing brand assets we should know about?
39 Where can we access those assets?
40 Who should we contact for content approvals? *
Name and best contact method. This is the person who reviews and approves content before it goes live.
This field is required.
41 Are there any upcoming events, promotions, or blackout dates we should build around?
42 Anything else you want us to know before we get started?
~20 minutes
Responses go directly to Chase & Allison
No spam, ever