A Signature Package proposal for Cincinnati Skin Center. Built around the next six months of growing Kenwood and opening Mason to a packed audience.
Every dollar in this engagement maps to one of three goals — top, middle, and bottom of the funnel. Here's what we commit to and how we measure it.
We looked across your brand portfolio before writing this. Cincinnati Skin Center. Oathology. Your personal account. The standard your other brands operate at sets the bar. The services brand is the most under-leveraged of the three today. The goal is to bring it up to that bar.
Get your name in front of the right Cincinnati audience.
Most people who would book Cincinnati Skin Center don't know it exists. We expand the audience that sees your work, with content built for the people most likely to walk through your door.
TOFU · AwarenessTurn that awareness into trust.
Cincinnati has plenty of med spas. It doesn't have a clear story of why MD-led, board-certified dermatology delivers a different outcome. Education, treatment walkthroughs, and credentialed founder content make Cincinnati Skin Center the obvious choice when prospects are comparing options.
MOFU · AuthorityConvert that trust into bookings and a Mason waitlist.
The audience is ready. We give them the calls-to-action, lead-capture mechanics, and conversion infrastructure to take the next step — both for Kenwood today and the Mason waitlist for tomorrow.
BOFU · ConversionHow we measure success. Each goal has its own performance metrics, calibrated to the psychological stage the audience is in.
The strategy walks your audience through a complete purchasing journey — awareness, trust, conversion. Every piece of content has a job inside that journey. Nothing goes live without a strategic purpose.
Cincinnati Skin Center carries credentials and capabilities most local practices will never have. Each one becomes a recurring authority pillar in the content system.
Pediatric through adult dermatology under a single fellowship-trained provider. Rare in Cincinnati.
Mona treats patients from infancy through adulthood. That's rare in Cincinnati dermatology — most practices specialize in either pediatric or adult care, not both. For families, that means one trusted provider for everyone. For content, that means a much wider audience to speak to.
Skin cancer, eczema, pediatric atopic dermatitis, cosmetic. All under one MD.
Most Cincinnati med spas can't treat skin cancer, eczema, psoriasis, or pediatric atopic dermatitis. Most pediatric dermatologists can't deliver high-end cosmetic outcomes. Cincinnati Skin Center does all of it — medical, surgical, and cosmetic — because Mona is fellowship-trained across the full scope.
Specialist-grade content from week one for an operator who already knows what good looks like.
You're not new to social media. You've built and run a DTC product brand with 20K-plus followers and a personal account with real authority. You already know what good looks like. The advantage of working with a specialist on Cincinnati Skin Center is calibrated content from week one — no learning curve on your end, no convincing you that craft matters, no time spent on the basics.
Board-certified, fellowship-trained provider in a market dominated by nurse-led aesthetic shops.
Cincinnati's med spa landscape is dominated by nurse-led and aesthetician-led practices. Cincinnati Skin Center is MD-led, board-certified, fellowship-trained. Patients aren't guessing whether the person providing their care is qualified.
The strategy we are proposing is the same system we run for every Signature client. Four layers of proof. One piece of hero data per funnel stage, ten more wins beneath, two sustained-growth client arcs, and what current clients say in their own words.
Account-level reach in the same period: 355,689 accounts reached (↑ 4,290.7%). The reach gave us the audience. The conversion metrics show what that audience did with their attention.
Three hero cards above are the deep dives. Below is the breadth. A snapshot of the kind of performance the system produces, across formats, funnel stages, and account types.
Single posts get headlines. Sustained months are where the system actually shows up. Two real client trajectories below, in their own data.
What both arcs share. Disciplined content cadence. Founder in frame. Format-led production. Strategic patience. The breakthrough month and the compounding month look different from the outside — same engine producing both.
Three current clients on what it is like to work with us.
"She helped us develop our social strategy, filmed engaging content, and grew our IG followers significantly. I highly recommend Scroll Media to other marketing executives."
"I've seen massive growth in my store's sales and Instagram following. Hiring her for my store's marketing has been the best decision I have made for my business."
"Might be the most direct and confident ROI I've ever seen on social media."
Two audiences. One credentialed-MD position. Every piece of content knows which audience it's talking to and where it's meeting them in their journey.
The patients already booking with Cincinnati Skin Center today — at the Kenwood location for medical, surgical, or cosmetic services. Some have been with you for years. They follow the account, they read the captions, they refer their friends.
Retention, education-deepening, and advocacy. Behind-the-scenes content. New service launches. Seasonal aesthetic content. Founder-led Q&As that answer patient FAQs. Content that makes them feel known, not marketed to.
Cincinnati-area people who fit the patient profile but haven't yet booked. Cosmetic-curious women 30–55 currently going to nurse-led med spas. Medical-derm-seekers searching for a board-certified provider. Parents looking for pediatric dermatology. Mason-adjacent residents who will be looking for a practice when the new location opens.
Credential-led authority content. Contrarian takes that signal expertise. Education content that helps them self-diagnose what they actually need. Founder POV content building familiarity with Mona before they ever step foot in the office. Mason build-in-public content building anticipation among the audience that will be looking for a provider when the new location opens.
Assumption. This engagement focuses on @cincinnatiskincenter (the practice account). We recognize @drmislankar and @oathology operate under separate infrastructure with their own teams, and from what we see, that work is doing its job. We're here to bring the services brand up to the standard your portfolio already sets, not to displace anything that's working. The system we build for Cincinnati Skin Center is portable if your priorities ever change, but that's a conversation for the future, not an ask in this proposal.
Six months between now and Mason open is the highest-leverage social media window your brand will ever have. We treat construction itself as content — every milestone becomes audience-building.
Audience build kicks off with the announcement that Mason is coming. Voice: confident, intentional, brand-consistent. Content: founder-led explanation of why a new location, what Mason patients will get, when to expect it. CTA: join the Mason waitlist (we build a simple capture mechanic via link-in-bio).
Major construction milestones become content moments. Groundbreaking event reel. First-walls-up reel. Time-lapse content. Founder walk-throughs showing the space coming together. Voice: behind-the-scenes intimacy, build-in-public authenticity. Tier 1 metric: reach plus shares plus saves (waitlist conversion follows).
Interior design choices, equipment additions, treatment-room reveals. Voice: aspirational, design-forward. This is where the Mason brand identity question (same-brand vs. evolved-brand, locked at kickoff) plays out visually. Content gets richer as the space gets closer to ready. Waitlist push intensifies in Month 5.
Concentrated waitlist conversion push. Founder POV: "Here's what's about to be possible at Mason." Treatment menu teases. Booking-window announcements for Mason patients first. CTA: claim a Mason booking slot.
Grand-open content event. Walk-through reveal. Founder welcome. Waitlist patients booked first. Visual celebration moment that becomes the Mason highlight on the account permanently.
Content continues to serve both Kenwood and Mason patients. Location-tagged content. Patient stories at both locations. The Mason arc becomes a permanent reference point in the account's narrative.
Why this matters. Build-in-public is one of the highest-performing organic formats on Instagram. Most practices opening new locations miss this leverage entirely because they wait to "have something to show." You don't need a finished space to start. The build itself is the story. By the time Mason opens, you're opening to an audience that has watched the space go up and decided weeks ago they're booking.
Instagram is increasingly a search engine. The accounts that show up for the right searches get the patients ready to book. We build the keyword ladder strategically — start wide enough to spike the algorithm, narrow to the audience that converts.
Each tier compresses the total addressable market down. Tier 1 is broad enough to spike algorithmic distribution. Tier 4 is hyper-local + authority-anchored. Together, the four tiers cover the full search-intent journey.
The TAM compression logic. We start broad enough to get algorithmic distribution in the dermatology + skincare category. As content compounds, we narrow the keyword targeting toward the audience that actually converts — Cincinnati-area patients ready to book. Tier 1 builds reach. Tier 4 captures intent. The middle tiers are the bridge.
Two lanes running at once. Lane 1 scales the founder-led formats you've already proven work. Lane 2 builds on top — credentialed-MD authority content that no nurse-led clinic can replicate. Every idea below comes from the Scroll ideation system applied to your niche, your audience, and your goals.
Recurring reel series. Mona demonstrates a treatment or technique she'd normally do in-office, but at home, narrated. "Watch me do a chemical peel / extractions / spot treatment at home as a dermatologist." Builds on the existing reel format she's already done. The credentialed-MD context is what makes the casual setting compelling — viewers are watching expert technique, not a creator faking authority.
First-person POV reel walking through a treatment session. Patient consent plus treatment focus. Builds on the existing microneedling POV reel. The POV framing creates intimacy with the viewer and demystifies what an in-office visit actually feels like — major friction reducer for the "I've never been to a dermatologist" prospect.
Each Vogue, People, and Marie Claire mention becomes its own carousel. Title slide: "Marie Claire featured Dr. Mona Mislankar as a 2026 Beauty Awards judge." Slides 2–5: what that means plus why it matters for patients. Slide 6: CTA. Repurposes dormant press credentials into recurring authority content that no nurse-led clinic can match.
Recurring contrarian series. Examples: "Why I won't recommend Botox to most patients under 30." "Why I won't recommend that viral skincare product." "Why I won't recommend a hydrafacial as your first treatment." Position-taking content only a credentialed MD can land. Earns saves from the cosmetic-curious audience that's tired of being upsold and shares from people who want to seem informed.
Mona reveals the diagnostic question she asks every new patient that determines which treatment is right for them. Series across treatments — one per reel. Self-diagnostic content earns deep saves because viewers can apply it to themselves immediately. Positions Mona as the credentialed expert giving away the same intelligence she uses in the chair.
Pattern-break series mapping treatments to coffee orders. Botox equals espresso. VI Peel equals matcha latte. Microneedling equals oat milk cappuccino. Shareable, fun, on-brand for cosmetic discovery audiences. The unexpected analogy is the hook — viewers send this to friends who'll get the joke.
Recurring evergreen series answering the most-Googled skin questions in plain language. Pulls in massive search traffic. Saves heavily. The credibility floor of a board-certified dermatologist answering questions people are already typing into Google is enormous — and almost nobody local is doing this format consistently.
Ongoing build-in-public content tied to construction milestones at the Mason location. Groundbreaking, framing, finishes, walk-throughs, reveal. Detailed in the Mason Build-In-Public Arc above. This is the single most leveraged organic format we have over the next 6 months — and it gets richer every week the build progresses.
Cross-brand partnership content with Cincinnati wellness brands, fitness studios, and salons. Builds on existing Fitness Sampler and Collective Glow precedents. 1–2 collaboration partners per quarter. Each collab earns cross-audience reach into the lifestyle communities most likely to convert.
List-format authority content. Easy save, easy share. Repeatable structure: Top 3 morning routine moves. Top 3 SPF picks. Top 3 things you can do this week for clear skin. The Top-3 frame caps the content at digestible length and the credentialed-MD voice makes the list feel like prescription, not opinion.
These are the ideas we'd test in Phase 2. Each gets a hook variant plus caption framework plus validation signal (which Tier 1 metric confirms it worked). The ones that hit get scaled. The ones that don't get cut.
Everything below is included in the monthly retainer. You run the practice. We run the Instagram.
Content approvals. All content submitted for approval 5 business days before publish date. Max 2 rounds of revisions per cycle, batched and discussed on biweekly calls.
Strategy before execution, always. Here's exactly what to expect, week by week, then the ongoing rhythm.
Ready to move fast. Contract signed this week → kickoff call within 48 hours → strategy built in 3 weeks → first post live by week 4. No reason to wait.
Strategy locked. Execution begins. The end of Week 3 is the transition point. From strategic planning to weekly content production.
This works when both sides show up. Here's what we need from Cincinnati Skin Center to hit the ground running in Week 1.
Your time commitment. Roughly 60 minutes at Phase 1 kickoff, plus 30 minutes every two weeks ongoing, plus occasional 15-minute shoot windows for founder-led reels (we batch shoot to minimize disruption). Total founder time is designed to be a few hours per month, not a few hours per week.
Straightforward pricing. No hidden fees. Billed month-by-month after the initial engagement.
Questions before signing? Chase is available to answer over email or jump on a quick call.
Chase sends the Signature Package contract within 24 hours of approval. E-sign takes under 5 minutes.
Sent immediately after signing. Covers brand story, service priorities, audience details, Mason construction calendar access. Takes about 20 minutes. Forms the foundation of the kickoff.
Scheduling unlocks after the onboarding form is submitted. Phase 1 starts immediately. First post live before the end of June.
Reply to this proposal or reach Chase directly. A contract can be sent today.
chase@getscrollmedia.com